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2011 has been declared by the United Nations as the International Year of Chemistry (IYC). EPCA has been an active supporter to the IYC by becoming a global partner with the UNESCO (United Nations Educational, Scientific and Cultural Organization) and IUPAC (International Union of Pure and Applied Chemistry). Jointly these three partners have made a film “Chemistry : All About You” that is being distributed through their respective worldwide networks and via the social media YouTube, Twitter and Facebook.

In addition to EPCA’s efforts to support the IYC and to mark its 45th anniversary, EPCA will run an outdoor campaign in Brussels and Berlin. The campaign will promote chemistry with the general public and will run from the second half of September until early October 2011.

This initiative underlines EPCA’s sustained efforts to promote chemistry as a provider of sustainable solutions for the world’s global challenges. It helps to explain to everyone that the chemical industry helps to make the world a better, safer, more enjoyable place to be.

The campaign will use stills from or the film “Chemistry : All About You” to underline the major contribution of chemistry to people’s daily lives in areas such as access to drinkable water, food, health and health care, energy and efficiently friendly transportation and buildings, comfortable clothes, communication and leisure.

In Brussels the campaign targets both EU policy makers as well as the general public and will run for the second half of September. The film will be shown “live” on cubes in the train stations of Luxemburg and Brussels Midi and in the metro station Schuman. In addition to these cubes there will be a poster campaign in the said stations, as well as in metro stations Arts-Loi and Merode.

In Berlin, the outdoor campaign will take place on the occasion of the 45th EPCA Annual Meeting. From 1 to 4 October 2011 the film will be shown on a giant screen in the Sony centre, a business / commercial complex located at Potsdamer Platz and via the “Berliner Fenster” in the passenger coaches of the Berliner metro. A poster campaign identical to the one in Brussels will run from 27
September to 3 October in the U29 network, via 300 City Light Poster boxes all over Berlin in places visited by tourists and young people under age 29. Mobile City Light posters will also be placed at the entrance of 5 hotels used by EPCA for its conference.

About EPCA
EPCA is a non-advocacy body bringing together more than 600 global companies working in or for the petrochemical industry. It serves as network, platform to meet, exchange information, transfer of learning and think tank for its member companies and stakeholders all over the world.
Our membership stands for an aggregate of member companies’ turnover of more than 3.2 trillion € and 3.5 million employees worldwide.

You can follow EPCA on :!/EPCA2011IYC


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